Meet Adrian & Hui Ying

We're parents, just like you.

When our daughter was born, we faced the same 3am YouTube negotiations, the same guilt about screen time, and the same exhaustion that makes tablets feel like survival tools.

The difference? We couldn't unsee what we knew.

Hui Ying had spent years in online safety across multiple markets, witnessing firsthand what unmanaged screens expose our children to. Adrian, through his mental health research with youth, saw the long-term impacts of our digital choices today.

But here's what we realized: Fear doesn't help tired parents. Judgment doesn't either.

What helps? Real talk. Practical tools. A friend who gets it.

So we built Look Up Family – mixing our professional expertise with our parenting reality. Yes, we've consulted child psychologists and development specialists. But more importantly, we've been in your shoes at 7pm on a Tuesday, desperately needing 20 minutes to cook dinner.

We believe every family's journey is unique. There's no perfect formula, just progress.

Think of us as your parent-friends who did the homework on digital safety and child development – and are here to share notes, swap stories, and remind you that you're doing better than you think.

No judgment. Just support.

Keep looking up, fam